Many companies all over the world have migrated their services and started marketing to online audiences, the reason is because the Internet market is a daily growing source for all kinds of industries, you could easily beat your competition just by having a website online! Yet saying this, there are still companies and businesses without a website, if you are one of these people, you are losing out!
The first thing to touch upon here is probably one of the most important, missing out on the potential to sell your products and services to a worldwide audience. Offline marketing can only stretch so far unless you have contacts halfway across the globe in offline marketing sectors. The easiest and most efficient way of reaching customers abroad is by using a corporate website, once a web design and development firm has charged the fee to create your site there are hardly any significant costs involved at all, so you will basically have an automated money printing machine on your hands.
Company feedback is also very important. Feedback let’s us know if our customers are happy with the services and customer support we provide. The days of phoning customers for a feedback survey are over, people don’t like these calls anymore and are not prepared to answer the questions, even if they do they just want to answer them quickly, get off the phone and get on with their day. The same applies to paper surveys, the minute people read what they have to fill out, it goes right in the bin!
A corporate website will help you with all of this, you will be able to send out a URL to your customers and have them fill out a quick survey online, the process is also much quicker as instead of writing their answers, they will be simply ticking boxes. In fact, there was an online poll taken where they compared results taken from phone and online surveys, customers are 60% more likely to fill out a survey online than over the phone.
Having an online presence as a company offers so much more than just the marketing and gaining more customers, you are also able to provide a better customer service. Many people now have access to smart phones from anywhere on the planet, a lot of people use emailing and social media to keep in touch, well so can you as an organisation!
Offering Email support is an excellent way to provide your customers help with anything they may need, whether it be asking about your services or asking for help using your software or products. Emailing is also a great way for your customers to make complaints.