Trust is one of the biggest commodity every business must have.
Everything you do through your message communication channels will either strengthen the trust your audience has for you or breaks the trust your audience has for you.
It’s our job to help you ensure that you use the digital space to help your clients as much as you can and if they don’t trust you, you can’t help them and if you can’t help them, there’s no business!
Consider these tips if you want to build trust on your website fast.
1. Ensure the website is HTTPS secure.
It’s very important that your website is secured for your audience to be protected from harmful internet users, especially if you sell things on your website.
When your website is secured, it will give an HTTPS// in the URL section of the browser and not HTTP
HTTP means Hypertext Transfer Protocol, which is the basis for the transfer of information from one place to the other on the internet.
But that does not mean it’s secured or encrypted.
For it to be secured, it means you must make it HTTPS which means Secured Hypertext Transfer Protocol.
2. Stay consistent with your brand message.
Your brand message is a very strong base for people to trust you.
for us, the formula for trust is
Trust = Consistent message + Time.
This is why it is very important to start out with your brand strategy before launching your marketing and communication. This helps you stay consistent with a singular message at all times.
3. Use high-quality images.
Have you heard the phrase, don’t judge a book by its cover? well online, every book is judged by its cover and its cover alone.
This means you have to be very intentional about the kind of images you use on your website and your social media channels.
If you cannot afford to pay for Shutterstock, then you should get free images from websites like www.unsplash.com and others of its kind.
4. Promote testimonials and case studies.
Many times it’s not really what you say you can do that attracts your clients and builds trust, but it’s really what you have done for others that helps them build trust for you faster.
A case study is a simple description of how you helped a customer overcome a particular challenge in their business.
This helps people with similar challenges come to you effortlessly with trust in your ability to do it.
5. Certification and awards.
If you have not been considering the fact that you should participate in a contest, then it’s high time you did that consideration.
Everyone trusts the winner of a contest and can even bet on his ability to win again.
If it’s true for a normal life, then it’s entirely True for business life also.
Get into competitions and win awards for being the best in your niche, this helps your credibility skyrocket in no small way.
In conclusion, it’s really a game of trust online and it’s not a day’s journey but a marathon. So if you have difficulty building trust, consider the points above and implement it in your business and if you fall short at any point, dust yourself and go again
We believe in you and your business
Cheers to your greatness.